About us

LuxeTimeCraft was founded in 2015 by a team of watch enthusiasts and master craftsmen, united by a simple yet powerful mission: to bring authentic, high-quality luxury timepieces to discerning collectors and style lovers—without the inflated markup of traditional luxury retailers. What began as a small atelier in Geneva (the heart of watchmaking) quickly grew into a global destination for watch lovers, driven by our unwavering commitment to transparency, craftsmanship, and customer trust.

Our journey started with a frustration: too many luxury watch buyers were forced to choose between overpriced pieces from big-name boutiques or risky, unauthenticated watches from third-party sellers. We set out to bridge that gap: sourcing directly from 12+ heritage Swiss and Japanese watchmakers (each with decades of expertise), vetting every timepiece for authenticity, and offering them at fair prices—all while honoring the “craft” at the core of watchmaking. Today, we serve customers in 45+ countries, with a reputation for curating pieces that blend classic design, modern functionality, and the soul of artisanal work.